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DQM Product Overview

Product overview

Crownpeak Digital Quality Management (DQM) is a unified solution to manage digital policies and standards across your entire web presence. Using DQM, organizations can improve accessibility compliance, SEO, brand equity, and the overall user experience of their websites.

As a SaaS platform, DQM scans a website and analyzes the content and code used on the website for quality issues. Users can access the Crownpeak DQM platform to see the results of this analysis and make the necessary corrections to improve their websites across a wide range of quality criteria.

DQM features

As the leading enterprise quality assurance platform, DQM includes a range of features that help users make improvements quickly and easily across their entire web presence.

Automated scanning

The DQM platform will perform automated scans on a designated number of your website pages. Our scans can be configured for HTML and JavaScript websites and will also scan other digital assets located on the website, such as images or PDF documents, for quality issues.


Quality monitoring is presented in the form of checkpoints. Checkpoints are the test/requirements used to ensure your websites meet your organization's quality, consistency, and compliance goals.

DQM will identify pages in a website that do not adhere to the checkpoints requirements and present the specific details of the issues identified through a detailed Page Analysis. Results can then be used to make prioritized, actionable fixes and rapid progress towards improvement and compliance.

DQM includes a predefined Checkpoint Library as well as the capability of creating custom checkpoints for your organization's own guidelines. Some of these key checkpoint categories are:


Having an accessible website ensures that users can universally access content and functions regardless of browser or platform; legally mandated in many countries.

DQM has a library of accessibility checkpoints that are based on the Web Content Accessibility Guidelines (WCAG). WCAG is the basis of several different legal requirements that countries and organizations have established to adhere to accessibility guidelines. Crownpeak DQM can assess a website based on certain issues that can be automatically detected in WCAG.

Branding checkpoints

DQM Checkpoints can be customized to identify pages in a website that do not adhere to brand guidelines within the organization. An example of this is if the organization has defined brand colors where only this defined set can be used within any of the organizations’ websites. DQM checkpoints can be configured to flag any page or CSS that contains colors outside the defined standard, ensuring that your websites and digital touch points stay on-brand for all users.

Editorial checkpoints

DQM Checkpoints can be customized to identify pages in a website that do not match guidelines defined by an organization on how content is displayed. For example, DQM checkpoints can flag words or phrases that should not be used within a website. Another example would be cases where product brands need a defined capitalization and DQM can flag any content that does not adhere to the same structure. This maintains clarity and consistency of your content, correctly optimized for display on any screen.

Legal checkpoints

DQM has set checkpoints to ensure that privacy policies and cookie policies are linked through pages in a website. Additionally, if there are any legal requirements for certain countries that certain content is linked to on all pages, DQM can be configured to look for such links and content. This protects your intellectual property and helps you control risk and exposure.

Search Engine Optimization

DQM checkpoints include on-page Search Engine Optimization which are techniques that can be made on webpages within the organizations control to improve the ranking or pages within a search engine. DQM has a list of SEO Checkpoints based on known factors that affect SEO of pages. Correcting any issues identified by these checkpoints drives more traffic through better search engine rankings thanks to effective use of tags, key wording, linking and more.

Site integrity monitoring

DQM checkpoints look at the structure of the website and flag any issues such as broken links which breaks the overall integrity of the website. Users can make the necessary corrections in order to ensure a clean, solid foundation for your websites with all key components in proper working order.

Spell checking

As part of the analysis of the organizations’ website, DQM checks for spelling mistakes made within the website. The DQM platform is then able to present spelling issues and the pages they are located in to editors in order for them to correct the issues. By detecting misspellings, DQM assures consistency and quality of user experiences on all sites and pages.

Usability assurance

DQM has checkpoints that look at the overall usability of the organizations’ websites. An example of this is detecting code that is already deprecated and no longer in use so that developers can update the code to an acceptable standard. This guarantees users have an optimized digital experience, driving more conversions.

Priority checkpoints

Any checkpoint can be designated as a priority checkpoint, helping users efficiently identify the most important issues and prioritize their work.

Page Checker

Page Checker is a tool that can be installed in the browser and allows DQM customers to run an on-demand scan of a specific webpage. Issues are immediately identified and highlighted on the page for quick resolution.

Dashboards and reporting

Dashboards and reporting help DQM customers quickly identify where issues need to be resolved, demonstrate progress over time, and work efficiently across teams and departments. DQM provides several ways to view issues, including:

Group level reporting

Customers managing multiple websites can create groups, providing quick access to the overall and relative performance of the websites within that group.

  • Performance overviews like the Accessibility overview, Category Compliance, or trends can be used to easily see how websites are performing over time against specific quality initiatives.
  • Comparative views like leaderboards, benchmarking, and issues by checkpoint can be used to quickly identify areas that will make the biggest positive impact to quality across websites.

Website level reporting

The website-level view is a streamlined way to resolve issues and view progress for a specific website.

  • To resolve issues, users can view and filter the list of issues found on their website. DQM provides a direct link to every page where the issue is found as well as highlighting directly where the issue is located, speeding up and simplifying your ability to resolve issues.
  • Overviews like the Accessibility overview, SEO overview and trend graphs can be used to see how a website is performing over time or against specific quality initiatives
  • The website view also provides a digital asset inventory including media files, PDFs, content assets and other documents, making it easy to audit and manage your assets and locate specific files.

Data exports

Data exports are available in CSV format, enabling users to share issues and results outside of the DQM platform. A sample of reports available for export include group overviews, issue summaries, inventory summaries, and weekly or monthly change by checkpoint.

Admin features

Admin users can access features to manage the configuration and access to their organizations’ DQM account, including:

  • View and manage users to control who has access to your organizations’ DQM account.
  • Manage groups, checkpoint visibility, and priority checkpoints to maintain an efficient configuration for your teams.

CMS integrations

DQM can be incorporated directly into your existing CMS publication workflow, enabling digital marketers to test, repair and optimize their content in both pre- and post-publication environments.

DQM is included with Crownpeak’s enterprise-grade content management system, Digital Experience Manager. Pre-built connectors are also available for Sitecore and Adobe Experience Manager. For other CMS integrations, APIs are available to integrate DQM with the CMS of your choice. Page Checker can be used out-of-the-box for testing in any pre- or post-publication environment.

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