Community Manager
Community Manager

Personalizing content with WCO: An Overview

WCO (Web Content Optimizer) allows you to tailor messaging on your webpages for different audiences. Using WCO you can create dynamic content to appear based on location, device, browser, and many other parameters. It also lets you view analytics around your campaigns and create personalization on your websites.

WCO doesn't require any server-side development for its core features, which makes it an ideal personalization platform working alongside the de-coupled DXM.

Related links

Creating and managing forms

Targeting groups

Personalizing content with third-party integrations

Videos and webinars

Check out the following personalizing content related videos and webinars to learn more:

Progressive profiling webinar

Building personas and personalizing digital experiences

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