WCO (Web Content Optimizer) allows you to tailor messaging on your webpages for different audiences. Using WCO you can create dynamic content to appear based on location, device, browser, and many other parameters. It also lets you view analytics around your campaigns and create personalization on your websites.
WCO doesn't require any server-side development for its core features, which makes it an ideal personalization platform working alongside the de-coupled DXM.
Related links
Creating and managing forms
Targeting groups
Personalizing content with third-party integrations
Videos and webinars
Check out the following personalizing content related videos and webinars to learn more:
Progressive profiling webinar
