DG Release (Google Consent Mode) - 14 January 2021
Today's release for the Universal Consent Platform adds support for Google Consent Mode (Beta).
Google Consent Mode
As part of today’s release we have added support for Google’s new Consent Mode (Beta).
What is Google Consent mode?
Consent mode (beta) allows you to adjust how your Google tags behave based on the consent status of your users. You can indicate whether consent has been granted for Analytics and Ads cookies. Google's tags will dynamically adapt, only utilizing measurement tools for the specified purposes when consent has been given by the user.