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Marketo Integration

Status: Already Supported Submitted by Director of UX on ‎09-17-2019 03:04 PM

I would like to pass user behavior and form data from DXM into Marketo so I can automate campaigns. To do that, I'll need to map form field data to data fields I create in Marketo. I would like to be able to do this without having to work with a developer for mapping every form.

I would also like to pass information from Marketo back to DXM so I can prefill form content and personalize content experiences. 

This integration will make my lead and customer data more actionable and allow me to do more without the need for development effort.

2 Comments
AriWeissman
Director of UX
Director of UX
‎09-17-2019 03:05 PM
‎09-17-2019 03:05 PM
Status changed to: Under Consideration
 
AriWeissman
Director of UX
Director of UX
‎10-02-2019 11:11 AM
‎10-02-2019 11:11 AM
Status changed to: Already Supported

You don't need a developer to map fields between Marketo and DXM. It is a configuration exercise that can be undertaken simply within WCO by any marketer.

DXM can be integrated tightly with Segment. Segment provides you with an entire ETL-layer, which has connectors into many other platforms (including Marketo and Salesforce Sales Cloud).