Head of Support
Head of Support

Redirect Service

Crownpeak offers a redirect service that can be used to redirect domains to another domain.  Below are some of the advantages of using the redirect service to consolidate domains for SEO purposes:

  • SSL Cert is handled through Lets Encrypt and eliminates the need to manage certs for apex domains and retired domains.  Certs are generated and renewed automatically.
  • Addresses issues with apex domains and virtual hosting specific to AWS Elastic Load Balancers (ELB) which use CNAMES.  Due to RFC restrictions, apex domains cannot be used with a CNAME.
  • Eliminates adding domains to web.config, .htaccess, etc., which minimizes site risk.

Process to request a domain be added to the Crownpeak redirect service:

  1. Submit a ticket to support through the support portal with the source domain, destination domain and path, whether this should be a 301 or 302 redirect and whether the redirect should include the path and include params.  Default settings are 301, path = false, params = false.
  2. Crownpeak will configure the redirect as requested.  At no time will this impact the existing site.
  3. Crownpeak will notify the customer that the redirect has been configured.
  4. Client will then change DNS for the domain, setting up DNS to point to Crownpeak.  See below for DNS Configuration Options.
  5. Once DNS is propagated, the redirect will be live.

DNS Configuration:

There are 2 options for updating your DNS.

Option 1 (Preferred) – CName or Alias:

If it is an apex redirect, and the DNS provider supports aliasing, then set an A-record alias to:


If it is a sub-domain then a CName can be used:


Option 2 – set the A-record for the domain to:



Examples: to

Include Path = False

Include Params = False

Result any request to* or https://my* will resolve to  The path will be dropped from the destination.  i.e. will redirect to  Any querystring will also be dropped. to

Include Path = True

Include Params = True

Result any request to or https://my will resolve to  The path will be dropped from the destination. i.e. will redirect to will redirect to


Additional Notes: 

  • The redirect service can only redirect domains.  It cannot redirect based on path, only include the current path in the destination url.
  • Apex and www versions of the domain should be provided as two separate domains i.e. and will require 2 redirects to be created.  They can be combined in the same request but should be noted accordingly.
  • It is important to note the destination protocol http or https.  It is not necessary to note the source protocol since it will support http and https requests.
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