I would like to pass user behavior and form data from DXM into Marketo so I can automate campaigns. To do that, I'll need to map form field data to data fields I create in Marketo. I would like to be able to do this without having to work with a developer for mapping every form.
I would also like to pass information from Marketo back to DXM so I can prefill form content and personalize content experiences.
This integration will make my lead and customer data more actionable and allow me to do more without the need for development effort.