Data Privacy & Marketing Series: How Schrems II is Raising the Privacy Risk Stakes
Data privacy regulation is intensifying. Europe’s top court recently invalidated the EU-US Privacy Shield in a ruling known as Schrems II, moving the privacy debate into the realm of geopolitics and trade wars, and impacting how companies manage, store and transfer data.
As GDPR, CCPA and LGPD emphasized the importance of “consent” and the management of personal data, Schrems II presents an opportunity for enterprises to deploy robust privacy frameworks and rebuild consumer trust.
William Littman, Director Legal Affairs, Crownpeak
Jason Breed, Global Partnerships Lead, Crownpeak
Zach Edwards, Founder, Victory Medium
Jeff Wheeler, Head of Product, Crownpeak