DQM and Experience Optimization
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DQM Checkpoints and Standards

Checkpoints - Always capitalize the company name correctly

This helps to ensure consistent presentation of your brand. Incorrect spelling or presentation of our company name is damaging to our brand identity. Capitalize the part of a product name that is specific only to that very product, such as the brand name and model name, if applicable.
Affects: Brand
Technical Details:  When this checkpoint is set up the allowed capitalization of the Company Name is set. This checkpoint looks through the page and checks if the company name exists. Once it's done this, it will then go ahead and scan the word/words of the company name and flag an issue if it is cased differently from what is set on the checkpoint.
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New checkpoint name is "Always write the company name correctly".