DQM and Experience Optimization
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DQM Checkpoints and Standards

Checkpoints - All pages should contain an <h1> heading

Why is this important?

Having a Heading 1 <h1> element on your page can improve your search engine ranking. Including keywords within the heading can make specific pages easier to find.

Heading 1 <H1> also allows users of accessibility technologies, like screen readers, to have a better understanding of what the page is about. Of the six heading levels HTML provides, Heading 1 <h1> is defined as the most important which explains the weight given to it by assistive technologies and search engines.

How can I resolve this issue?

Review the content of the webpage, the page title and think about what key words which someone would use in a search engine that is relevant to the page. Create a short statement based on these areas and set this statement as the Heading 1 <h1> of the page.

What topics do this checkpoint affect?

  • Accessibility (See WCAG 2.0, 1.3.1)
  • SEO

Can you explain how this checkpoint works?

This checkpoint looks for the presence of the <h1> heading element. If this is not present on the page, then it will be reported as an error.  


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