DQM and Experience Optimization
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DQM Checkpoints and Standards

Checkpoints - All pages should contain a link to cookies policy

Why is this important?

The checkpoint is designed to assist in looking into the EU cookie policy and is useful for websites operating in the EU as well as those outside the EU who would like to target a European audience. The checkpoint is designed to look for a cookie link in every page in your website. This will show users that there is an attempt to inform them about how the website uses cookies.

For a number of websites information related to cookies are placed within other pages such as privacy information or terms and conditions. It is important to note that this can be misinterpreted as an attempt to hide the policy deep within a website. To avoid this situation it is suggested to have a separate link on every page informing users that a cookie policy is available. This link can then be directed to the page where information on the website cookies is available, if it is within the same page as the privacy policy you can have a cookie link with a anchor tag directing the user to the cookie policy section of the page.

How can I resolve this issue?

Have a link to your cookie policy on every page of your website.

What topics do this checkpoint affect?

  • Legal

Can you explain how this checkpoint works?

This checkpoint examines a webpage and reports an issue if it does not find a link <a> with the word "Cookie Policy / Cookie" or variations of this word in the link or link text.

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