Crownpeak Employee
Crownpeak Employee

Un-identified Vendors in UCP

    How does Tracking company work on-site?

    In order for a Tracking Company to collect data from consumers on your site, they need a ‘Tag’ with their code to load in one or more of the pages on your site. Tags come in several forms, including JavaScript tags, image tags, Flash objects (not as popular as in the past due to browsers blocking Flash (SWF) files, and more. For our purposes, what they share in common is that they are bit of code that loads on a page or pages with instructions that include a call to a server for further instructions. Those instructions frequently include some combination of checking for existing cookies from the Tracking Company, the setting of new cookies if none are found, and the storing of information on the server associated with unique ID’s placed in each cookie.

    How Evidon identifies the Vendors.

    The Crownpeak vendor database maintains lots of vendors’ data and their tag pattern information. The scanner matches the pattern to identify the vendor.



    How do we add vendors in our database?

    You may not find a vendor in UCP or Tag Auditor. The reason might be because it's not available in our database. If that is the case, please submit a request so that it can be aqdded.

    New vendor requests should be submitted through This will create a request for our database team.


    Please include:

    1. Tracker Name
    2. Company website link
    3. Tracker Pattern
    4. Optout information -'Global opt-out list ' or "indirect opt-out".


    Note: To add "indirect opt-out" we need the URL which needs to be clicked and thOptout cookie info that is going to be dropped.




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