2. To use the macros, you will need to determine what format your ad server returns for the creative dimensions.
• If your ad server can individually return the numeric height and width, your Evidon Enterprise tag would look like this, with <AD SERVER WIDTH MACRO> and <AD SERVER HEGHT MACRO> being placeholders for the actual macro strings:
• If your ad server can return the height and width in the format heightxwidth (ex. 300x250) you would first need to remove the ad_w and ad_h string from the Evidon Enterprise tag (ex. ad_w=300;ad_h=250). In its place, use the ad_wxh variable with the <AD SERVER CREATIVE SIZE MACRO>. So your tag will look like:
• If your ad server return the height and width with a capital X to separate height and width, you would again replace the ad_w and ad_h strings, but this time the variable name is a_wXh. So the tag would then look like: