DQM and Experience Optimization
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DQM Checkpoints and Standards

Checkpoints - Title tag should contain the company name

Why is this important?

There are many entry points to a website and users dont necessarily start on the landing page. Pages can also be bookmarked or link from another article where the main website may not be referenced. Having the Company or Brand name within a website is useful in this way so that users are able to associate any links and bookmarks to your organization rather than just the topic of the webpage. 

How can I resolve this issue?

Add the Brand or Company Name as part of the page title. Normally a a pipe "|" or dash"-" is added at the end of the current page title followed by the Brand or Company Name. It is also suggested to keep the format consistent accoss the entire site.

What topics do this checkpoint affect?

  • Brand

Can you explain how this checkpoint works?

This checkpoint looks for the company or website name in the <title> tag.  If it's not found, the page will be flagged as an issue.

Labels (1)
Comments

Hello,

 

My company name is in the Title Tag on every webpage, but the DQM checker flags all my webpages saying that it doesnt have it. Why does this happen?

The checkpoints are written very specifically so for example Company Name in the Title Tag must be set to a specific value. Although you have a company name in the title tag, it most likely has not been coded to the name you have.

For example if you had the following:

<title>Company Name</title>

and the check point was looking for

<title>The Company Name</title>

It will flag that as not including the company name even though it appears obvious it does. This can occur on various checkpoints such as looking for a keyword across multiple languages, each language would have to be accounted for.

I would recommend opening a support ticket so that the checkpoint can be updated to include the name as you have it. It should be a relatively simple change.