Checkpoints - Title tag should contain the company name
Why is this important?
There are many entry points to a website and users dont necessarily start on the landing page. Pages can also be bookmarked or link from another article where the main website may not be referenced. Having the Company or Brand name within a website is useful in this way so that users are able to associate any links and bookmarks to your organization rather than just the topic of the webpage.
How can I resolve this issue?
Add the Brand or Company Name as part of the page title. Normally a a pipe "|" or dash"-" is added at the end of the current page title followed by the Brand or Company Name. It is also suggested to keep the format consistent accoss the entire site.
What topics do this checkpoint affect?
Can you explain how this checkpoint works?
This checkpoint looks for the company or website name in the <title> tag. If it's not found, the page will be flagged as an issue.