DQM and Experience Optimization
cancel
Showing results for 
Show  only  | Search instead for 
Did you mean: 

DQM Checkpoints and Standards

Checkpoints - Image "alt" text should contain more than one word

Why is this important?

Text alternatives describe what an image is for a user who cannot visually see an image. Using only one word on an image in most cases does not provide enough value or description for that image to the user. As such the information provided is not complete and can be misinterpreted by users.
 
Additionally from an SEO perspective, an alt attribute can be used by some search engines to tag key words for a given image. Having a more defined description makes the image more targeted to users searching for an image as compared to a single word where there is likely more images matching the word.

How can I resolve this issue?

Describe the alt attribute of an image with more than one word

What topics do this checkpoint affect?

  • Accessibility (WCAG 2 Level A, 1.1.1)
  • SEO

Can you explain how this checkpoint works?

The checkpoint examines the entire HTML source code of a page and reports any <img> elements where the alt attribute consists only of one word.

References

Labels (3)
Version history
Revision #:
3 of 3
Last update:
Tuesday
Updated by:
 
Looking for more?
Ask in Discussions
Developers

Peer-to-peer support  and answers on developing CMS templates, modifying privacy scripts or building integrations.

Digital Experience Management

Find answers and ask questions on content management, personalization and targeting.

Digital Quality Management

Find answers and ask questions on WCAG and SEO quality management.

Digital Governance

Find answers and ask questions on consent and monitoring solutions.