DQM and Experience Optimization
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DQM Checkpoints and Standards

Checkpoints - Do not use meaningless phrases such as "click here" or "more" as entire link text

Why is this important?

From an accessibility perspective, a user may use screen readers to read out content on a website. Similar to sighted users, people who use screen readers may want to navigate to another page rather than necessarily reading the content of the current page they are viewing. Screen readers have the ability to read out links to a user instead of reading out the entire page from top to bottom. This way if the user intends to navigate to a different page the user can request to be read out only the links on the page and the screen reader will only read the link text.

This becomes an issue for links where the link text is generic such as "click here", what would happen is the user will hear "click here" repeatedly. This is because this text rely on the previous sentence to the link to add meaning which will not get read out since the user has only requested for the links to be read.

From an SEO perspective, link building can help improve the SEO of pages in the website. By having key words such as the title of the page as the link text you are informing search engine crawlers that the page being linked to is about that article. Using a generic link title such as "click here" does not help provide more information on what the page being linked to is about.

How can I resolve this issue?

To resolve this issue link text should be updated to describe the purpose of a link. The description lets a user distinguish this link from links in the web page that lead to other destinations and helps the user determine whether to follow the link. For cases where you are linking to an article, it is recommended to have the title of the article as the link rather than have a read more button at the end of the preview text.

What topics do this checkpoint affect?

  • Accessibility (WCAG 2.0 Level A, 2.4.4)
  • SEO
  • Usability

Can you explain how this checkpoint works?

The checkpoint examines the link tags <a> on the  source code of a page and reports the page as an issue if the link text uses the below words/variation, this includes the language variations of the words below as well.

  • check out
  • click here
  • download
  • find out more
  • here
  • learn more
  • more
  • read
  • read more

References

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