This is important because apart from providing an impression that a website is unprofessional, broken images also give an impression that a website is doubious or untrust worthy. Broken images are also an annoyance for the visitor and reflect badly on the content provider. If a link does not report a status code of 200 and the link to the image is broken and is not responding it will be reported as an error.
Broken images, like bad links, can cause you to lose clients and customers
Broken images cause frustration and irritation — if clients and customers are trying to access information they bookmarked, a digital product they purchased, or an article that someone linked to on Twitter, and the links don’t work, their trust in you and your brand will diminish
Broken images will hurt your conversion rates — after all, if a purchase link doesn’t work, the purchase won’t be made
If links to a sales page for a new product, program, or service you’re using in your marketing don’t work, not many people will be able to sign up
How can I resolve this issue?
Remove the broken image or replace it with a working image.
What topics do this checkpoint affect?
Can you explain how this checkpoint works?
This checkpoint looks at links in <img> tags. DQM then attempts to access the link and waits for the response code returned by the link. DQM then identifies broken links based on the retruned link'sHTTP response code.