DQM and Experience Optimization
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DQM Checkpoints and Standards

Checkpoints - Broken images

Why is this important?

This is important because apart from providing an impression that a website is unprofessional, broken images also give an impression that a website is doubious or untrust worthy. Broken images are also an annoyance for the visitor and reflect badly on the content provider. If a link does not report a status code of 200 and the link to the image is broken and is not responding it will be reported as an error. 
  • Broken images, like bad links, can cause you to lose clients and customers
  • Broken images cause frustration and irritation — if clients and customers are trying to access information they bookmarked, a digital product they purchased, or an article that someone linked to on Twitter, and the links don’t work, their trust in you and your brand will diminish
  • Broken images will hurt your conversion rates — after all, if a purchase link doesn’t work, the purchase won’t be made
  • If links to a sales page for a new product, program, or service you’re using in your marketing don’t work, not many people will be able to sign up

How can I resolve this issue?

Remove the broken image or replace it with a working image.

What topics do this checkpoint affect?

  • Usability
  • SEO

Can you explain how this checkpoint works?

This checkpoint looks at links in <img> tags. DQM then attempts to access the link and waits for the response code returned by the link. DQM then identifies broken links based on the retruned link's HTTP response code.

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