DQM and Experience Optimization
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DQM Checkpoints and Standards

Checkpoints - Broken images

This is important because it is not very professional to see an image on a site that is broken, this can put users off from visiting your site. Broken images are an annoyance for the visitor and reflect badly on the content provider. If a link does not report a status code of 200 and the link to the image is broken and is not responding it will be reported as an error. 
  • Broken images, like bad links, can cause you to lose clients and customers
  • Broken images cause frustration and irritation — if clients and customers are trying to access information they bookmarked, a digital product they purchased, or an article that someone linked to on Twitter, and the links don’t work, their trust in you and your brand will diminish
  • Broken images will hurt your conversion rates — after all, if a purchase link doesn’t work, the purchase won’t be made
  • If links to a sales page for a new product, program, or service you’re using in your marketing don’t work, not many people will be able to sign up
Affects:Usability & SEO
Technical DetailsThis checkpoint looks at an <img> tag and checks the href link, performing a check to see if the link lead to a broken page. If so then this will be reported as an error.
Broken links are identified based on the link's HTTP response codes.
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Last update:
‎05-17-2019 05:17 AM
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