Why is this important?
This is important because apart from providing an impression that a website is unprofessional, broken images also give an impression that a website is doubious or untrust worthy. Broken images are also an annoyance for the visitor and reflect badly on the content provider. If a link does not report a status code of 200 and the link to the image is broken and is not responding it will be reported as an error.
- Broken images, like bad links, can cause you to lose clients and customers
- Broken images cause frustration and irritation — if clients and customers are trying to access information they bookmarked, a digital product they purchased, or an article that someone linked to on Twitter, and the links don’t work, their trust in you and your brand will diminish
- Broken images will hurt your conversion rates — after all, if a purchase link doesn’t work, the purchase won’t be made
- If links to a sales page for a new product, program, or service you’re using in your marketing don’t work, not many people will be able to sign up
How can I resolve this issue?
Remove the broken image or replace it with a working image.
What topics do this checkpoint affect?
Can you explain how this checkpoint works?
This checkpoint looks at links in <img> tags. DQM then attempts to access the link and waits for the response code returned by the link. DQM then identifies broken links based on the retruned link's HTTP response code.
