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Consent Solutions Knowledge Base

What is the GDPR Consent Solution?

The GDPR Consent Solution gets companies compliant with the consent requirement of GDPR quickly and easily, without compromising the user experience.
 

The GDPR is a massive privacy law emanating from the EU that will apply to most companies no matter where they are located. The aim of the law is simple: to give control of personal data back to the individual.
 

Under the law, you are required to give your website visitors visibility into every first and third-party that may be collecting their data. It also mandates that you get user consent before any tracking can take place.
 

Designed by privacy officers, policy makers, brands, and marketers, our solution provides a toolbox with everything you need to comply with the consent requirement of the law.

 

The GDPR is scheduled to take effect May 25, 2018. It applies to any company that offers their products or services to residents of the EU (including the UK) – that means MOST enterprise companies. Organizations that fail to comply may be fined as high as 4% of annual revenue or €20 million, whichever is greater.

Our solution simplifies compliance by providing an all-inclusive toolbox that includes:

· Persistent, customizable banners that notify customers of their rights programmed to prevent tags from firing until consent is provided.

· Detection of the location of your website visitor that triggers the type of notice presented and language used.

· Automated technology that scans your site to create a list of every tag firing on your website populated into a notice template.

· A single touchpoint with granular controls so users can adjust their privacy settings on a vendor-by-vendor basis.

 

What makes the law challenging to comply with?

Marketing campaigns rely on a complex digital supply chain – in fact, the average website has 75 different tracking technologies. When the law goes into effect, companies will no longer be able to use most of these tracking technologies unless the user explicitly agrees to be tracked.
 

If the user does not agree to be tracked, then they must still be able to access all parts of your website.
 

Note: The GDPR law is dense and complex – we solve the transparency and consent requirement.

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