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Consent Solutions Knowledge Base

What is Trackermap?

Trackermap scans any web page to reveal a panoramic view of all the parties that have access to your audience's data. 

A large website has an average of 75 technologies running on it, which are all enabled by tags. We call this the digital supply chain because it’s what powers a company’s digital marketing campaigns and measures their outcomes. The problem is, sometimes these tags can create issues on your website.  

They can slow down page loading time, pose security threats, and violate privacy laws. That’s why it’s critical for companies to get a complete understanding of exactly what’s happening underneath the hood of their website.  

Trackermap is the first step to gaining an understanding of the scope and potential consequences of a complex digital supply chain.  

Note that Trackermap is not sold as a standalone product. It is included with Site Auditor.  

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