Webinar: Cutting Through the Complexity: 5 Steps to Accelerating Your Marketing ROI |Oct 3 11AM ET
In this webinar, VP of Marketing at Crownpeak, Ian Lowe, explains how today’s complicated digital marketing infrastructure often hinders marketing programs from being deployed quickly, impacts customer experience, and slows ROI. Ian proposes five essential steps you can take to eliminate complexity, streamline your digital marketing, and accelerate your ROI.
Marketers will learn:
If you have the right infrastructure for your organization
Why putting strategy before technology saves time and money in the short and long run
How to create marketing programs quickly
Why you should worry about optimization, before you tackle personalization
How to work with rather than against today’s regulatory environment