Upcoming Webinar: How Marketers Should Prepare for CCPA and the Next Wave of Privacy Regulations
The California Consumer Privacy Act (CCPA) has forced organizations that collect, share, or sell consumer information to examine their practices and comply with new requirements for responsible data stewardship. Proactive businesses are already considering the CCPA a de-facto U.S. privacy law and preparing privacy operations to address all consumer data they touch, not just that of California residents.
Justin Antonipillai, WireWheel CEO, and Gabe Morazan, Director of Product at Crownpeak will share best practices and operational guidance marketers need to know.
Marketers will learn:
How to use the CCPA to create trust and brand equity with customers
How a commitment to data privacy can be a competitive advantage
How to communicate privacy practices to customers
Best practices and operational guidance that you need to know